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What drives you to snowboard?
In a time of 12-second Instagram Reels and disposable TikTok clips – shot on devices that fit in your pocket – Driven bears the fruits of a three-year harvest captured with state-of-the-art filming equipment.
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Driven
What drives you to snowboard?
A film about the motivation, inspiration and drive that fuels a three-year snowboard project.
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Watch the best shots of the Driven movie featuring John Jackson, Gigi Rüf, Victor Daviet and Manuel Diaz.
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The riders
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Meet all the riders of Driven – John Jackson, Gigi Rüf, Victor Daviet and Manuel Diaz.
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Sleds
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Sleds can be useful for snowboarders to film in the backcountry. John Jackson shows you what it takes.
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The production crew
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Have a look behind the scenes of making the Driven snowboard movie and meet the production crew.
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How to tick off your bucket list shoot
Making Driven S1E4
See what happens when John Jackson and the Pirate film crew head into an active volcano in Kamchatka, Russia.
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John Jackson and the Pirate film crew are in deep powder in Japan capturing amazing cable cam shots.
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The best of times
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Mark and Craig McMorris took their brotherly dynamic on the road in search of the best shots in top locations.
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Location, location, location
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See the locations John Jackson and the team chose for Driven, and find out what it means to have a good trip.
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The shot
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Hear the never-before-told stories of the inspirational moments of the film's most iconic shots.
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In Jackson Hole, USA, Marcus Keller's crew heads to the backcountry with the legendary Bryan Iguchi.
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True to the core
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Go behind the scenes and see all the hard work that goes into Eero Ettala's urban snowboarding.
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Snowboarding slam outtakes
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Kitzsteinhorn session
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See the filming of the segment where the snowboarders shredded Austria's Kitzsteinhorn mountain.
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Action cams
Making Driven S2E1
POVs, follow cams, selfie sticks – John Jackson shows how anyone can use them, from novice to expert.
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Alaska
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The snowboarding McMorris brothers have been around the world, but Alaska remained out of reach – until now.
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